SMMART stands for “social media marketing for artists”. SMMART aims to provide Saskatchewan artists with opportunities to create new digital content and then give them the skillset to turn that content into the various marketing products that will help them increase their profile online, gain new audiences and engage with both collaborators and consumers in new ways. Through eight online social media marketing workshops, taught in a weekly session by marketing experts at Strategy Lab, artists will gain the knowledge to take their new digital content and use it to further their careers by creating strategic social media marketing campaigns.
Applications will be accepted now with a deadline of June 22, 2021. Artists will be notified if they were accepted into the program by the end of July 2021. The digital content creation will occur in August and September. The online training program will commence in October or November and run until January/February 2022 (allowing a break for winter holidays.) Because this is a pilot project, the timeline is subject to change. It will depend on how quickly we can get people scheduled for the video shoots, editing and other factors.
The Creative City Centre, funded by the Canada Council for the Arts’ Digital Strategy Fund and Creative Saskatchewan, and in partnership with SaskMusic and Sâkêwêwak Artists Collective, has launched SMMART to help creatives learn essential social media marketing tools needed to succeed online.