SMMART

Social Media Marketing for Artists

SMMART 2.0 is starting! We have revamped our social media marketing for artists program to enable artists of all social media levels to learn how to manage their own marketing campaigns. Over the next few months, we will be offering 15 individual workshops spanning various social media topics and platforms. Whether you’re just getting started on social media or know your way around but could benefit from some additional info in a few areas, there is a workshop (or several) for you!

While each workshop is designed to stand alone, we are offering the workshops in such an order that you can build up your knowledge over the course of multiple workshops, depending what you’re wanting or needing to learn. You can start with learning the basics at the first workshop and work your way up to creating a campaign or you can pop into any of the workshops you feel would be good for you.

Please read the workshop descriptions to have an idea of what each workshop will cover and keep in mind that some of the later workshops may be more beneficial if you have the knowledge of topics covered in earlier workshops. For example, if you attend the ‘Mastering Instagram’ workshop, you would likely get more out of it if you either previously attended the ‘Capturing & Editing Photos and Videos’ workshop or are already confident in your skill level for capturing & editing photos and videos for social media.

All workshops are free to attend, but advance registration is required. Please see individual workshops for registration.

All workshops will run from 7:00pm-9:30pm.

Workshops will take place at Path Cowork – 1965 Broad Street #200 – in Regina (next to the DoubleTree Hilton Hotel). This venue is wheelchair accessible and free street parking is available.

While you’re likely to get the most benefit by attending these workhsops in person, there will also be an option to register to watch the workshop over Zoom if you are unable to attend in person.

If you have any questions, please contact Roxie or Emma by email at smmart@creativecitycentre.ca or by phone at 306-546-5565.

Workshops

In our first introductory session we look at the basics of social media. After this session you should have a good overview of the major social media platforms and why you may want to use them. 

In this session we will learn:

  • What audience exists on each platform?
  • What type of content should we be posting on each platform?
  • How many times should we be posting on each platform (based on our needs)?
  • Social profile basics (Picture, Bio, Location, Hashtags, Emoji’s)
  • Who should you follow?

This class will be taught by marketing and social media experts at Strat Lab:

Jeph Maystruck + Tanisha Bassi + Seher Naeem

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m4aoj4y0cnu88y/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZYkceuhrz8iE9cDJ_JqaqsMBNB1404SYFvL

Intro session #2, you’ve picked your platforms, now what? Developing your personality online. What are your goals? What are your values? What emoji’s do you use? How will your audience connect with you? How will you manage your social strategy (including scheduling posts) into the next three months? 

After this session you should have a good idea of what your strategy may look like, how you’ll gain a following, how you’ll measure intended outcomes, and what to do if your strategy isn’t working. 

In this session we will learn:

  • How to stand out 
  • How to choose what platforms to focus on
  • How to be cautious on social media
  • How to be trustworthy
  • How to use hashtags
  • Scheduling Tools
  • Why should we care about social media
  • How can we use social media to our advantage 
  • How to we stay up to date with social media
  • Why should we build an online presence

This class will be taught by marketing and social media experts at Strat Lab:

Jeph Maystruck + Tanisha Bassi + Seher Naeem

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mp8sfhf0ygz68p/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZcrf-GqrjgvGtXGzF0kBTRRRvMB5s2Pwd2b

What are your values? What are your three favourite accounts/people? We take inspiration from others to create your very own, online brand. What would someone like you talk like? Post like? Emojis you’d use? Hashtags you’d use?

After this session you will have a great idea on how to craft your own online personality and have a strategy on how you will come across to your audience.

In this session we will learn:

  • Why should we create a personal brand?
  • What does it mean?
  • How can we do this with minimal effort 
  • Examples of branding”

This class will be taught by artist, photographer and brand expert:

Andrew Parry

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mjb0fv70ser11w/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZAucOqtpj8sHdyaBGEyP2lwXezACJqDlgs3

In this session we will go over how to come up with creative content that fits your brand and give you ideas on how to create this content.  We will also learn how to develop an editorial calendar, how to schedule posts and how often you should be posting to make posting on social media easy and stress free. 

After this session you will understand how to create a content calendar, how to schedule posts, and how to develop a strategy to keep your audience coming back for more. 

In this session we will learn:

  • The different kinds of content, evergreen content, campaign specific content
  • How to always create content, BTS content, times lapses, videos, progress videos 
  • What kind of content should you avoid 
  • Find out what content your followers like 
  • Platform specific content, content size and aspect ratio, vertical vs horizontal 
  • What to post when you have nothing going on 
  • Different tools to help you create content such as Canva

 This class will be taught by marketing and social media experts at Strat Lab: 

Jeph Maystruck + Tanisha Bassi + Seher Naeem

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m17bkgxa052xsoi/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZErfuugpjosGtL14dLUC-QmXjFg_Jn6vZ3E

In this session we go through how to take a good photo, tips on recording better quality video, and the basics of lighting. We’re hands on this session so you aren’t going to want to miss it! Framing of photos, editing of photos, and some of the best apps for video and photography on your phone. 

After this session you will have a method of taking a great photo and editing it to make it look on brand. And a way to capture better video and edit it before posting to your accounts

In this session we will learn:

  • Free photo editing tools
  • Free video editing tools
  • How to edit your photos
  • What types of photos and videos are trendy
  • Paid apps
  • How to take good photos and videos on your phone
  • How to use tiktok and reels as a video editor
  • Tools that can be used to enhance the capturing of photos/videos (e.g. ring light, stand for phone to film work in progress, mini tripod to capture live performance)

This class will be taught by marketing and social media experts at Strat Lab:

Matthew Neu + Marc Guevarra + Brandon Wu + Seher  Naeem+ Tanisha Bassi

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m1dltod51k4n7od/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZIuf-2hpjMqH9Xzs2NubYOctxRQuEyxA01C

In this session we will go through a checklist of things you’re going to need to launch your next campaign! From what content you need to when you should  be releasing your art. 

After this session you will have an outline that you can use to develop your next campaign including resources you can use. 

In this session we will learn:

  • What deliverables do you need? What kind of content should you be posting? 
  • What platforms should you be using? Logos? Photos? Videos? 
  • What events, releases, shows etc… need a campaign. 
  • Micro campaigns vs. major campaigns 
  • How much time should you be giving to a campaign 
  • Paid vs unpaid campaigns, Should you be paying for ads? 
  • How to roll out a campaign successfully, when should you be posting and where

This class will be taught by social media experts at Strat Lab:

Jeph Maystruck + Seher Naeem + Tanisha Bassi

Register to attend this class in person here:  https://creativecitycentre.wufoo.com/forms/mkr63wx1822e8f/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZYpdu6vrjkoG9SIiedwG6ntnjJN25LH_oqH

In this session we cover ads on social media. Facebook/Instagram vs YouTube vs TikTok. Why you would setup an ad campaign and how would you measure it? We’ll setup an ad campaign in class together.

After this session you should understand how to setup social media ad campaigns on various platforms

In this session we will learn:

  • When should you start paying for ads or boosting posts
  • How much should you be spending 
  • How to create a target audience 
  • Who should be your target audience
  • How to find your target audience
  • How to measure the success of your ads

This class will be taught by social media experts at Strat Lab:

Jeph Maystruck + Seher Naeem + Tanisha Bassi

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m1fe3lk50ar0gqe/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZwsduiupzorEtPnx4wdmOx3cIl3-4HsnTdu

The wonderful world of Facebook! In all seriousness, the backend of Facebook (Meta for Business) is quite helpful. From scheduling posts, to tracking results, Meta has some things you need to know. In this session we’ll be in the backend of Meta, we show you how to run a measurement report, what to track, and where to find that information. We also show you the content calendar you can use to develop your Facebook strategy. 

After this session you will be able to navigate Meta Business, create a measurement report, and schedule posts on your Facebook and Instagram accounts.

In this session we will learn:

  • Facebook backend 
  • How to connect to IG 
  • Overview of stats and what they mean
  • Business Page (ads, monetization, online store)

This class will be taught by social media expert at Strat Lab:

Jeph Maystruck

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mb7kk280fyvjuy/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZ0qfu-gpz8vHNOP1MPVejXItPFaYVEu4Lyh

This session we do a deep dive on everything that is Instagram. From posting strategies to get more engagement to how to track results of a growing account. Do videos do better than a still image? Any and all questions will be answered including what’s the easiest way to gain a following on Instagram? 

After this session you will have a great idea on how to evolve your Instagram account over time, what matters to a growing account, and how to go from 0 to 2,000 followers.

In this session we will learn:

  • Post vs Reel vs Story
  • Collaborative Posts
  • Carousel Posts
  • Add music to photo (new feature)
  • Going live
  • Business vs Personal account (how to switch to business)
  • Stats can see in back end

This class will be taught by social media experts at Strat Lab:

Seher Naeem + Tanisha Bassi + Jeph Maystruck

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m1nxqpgy030tfxk/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZIscu6grjsrGdUHdq1PqPEY1FiA7QxNGocO

This session we look at TikTok, how to post, what to post, and how to gain a following. Using your content strategy developed in previous sessions, you can use video and photos you have to create content  on TikTok. The algorithm is very interesting on TikTok, understanding it is half the battle. 

After this session you’ll understand why you’d want to be on TikTok and if it’s the platform for you. You will be comfortable with posting here.

In this session we will learn:

  • Length of Videos
  • Algorithm
  • How to find trending sounds
  • What type of content should you be posting 
  • New photo slide feature

This class will be taught by social media experts at Strat Lab:

Seher Naeem + Tanisha Bassi + Brandon Wu

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m1xuqsto14db238/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZUpd-isrTsuEtMhNNlUurFGx5tcwFgVqpmf

This session we look at YouTube, how to create great video content and optimize your posts. How to schedule out and automate content, how to grow a YouTube audience, ideas for creating your own content on your phone, and how to track how your videos are doing.

After this session you will be inspired to start publishing on YouTube and use it to promote your art. If you already post to YouTube, you will have new ideas and knowledge to help optimize your YouTube channel moving forward.

In this session we will learn:

  • Reasons to have/use YouTube (e.g. easiest shareable link for venues, promoters, fans)
  • What to post on YouTube (Music/Performance Videos, BTS, How To/Tutorial)
  • How to use Title, Description and Tags
  • YouTube shorts
  • Monetization
  • Scheduling Out and Automating Content (incl. Unlisted vs Premiere vs Private vs Public)
  • How to see/track stats

Value Add: Participants will receive a discount on an online course about filming music videos, including 11 modules about filming music videos on your phone.

This class will be taught by YouTube Expert:

Anastas Maragos

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mhkrtkr1skqbap/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZAkf-CrqDkuEt1uDKn7i4hgJrVyrSopDu3-

What are the things that a performing artist needs to do when it comes to social media strategy? This class will walk you through the artful and practical dynamics of a performance artist’s social media presence. The first focus of the workshop will be on how to make your social media presence an extension of your art, not just a place to post notices for upcoming shows. The secondary focus of the workshop will be what sort of social media content is useful to have when applying for grants and festivals (and how to create that kind of content).

In this session we will learn:

  • What kind of posts should performance artists make?
  • What kinds of content can you gather as a performance artist?
  • Are certain social media platforms or types of posts more popular among this art form?
  • How do you make social media an extension of your art?
  • What social media content is useful for grants and festivals?

This class will be taught by Performance Artists:

Dash Reimer & ZHE The Free

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/m1kk0bll0rx3y41/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZEuf-2opjsiHtNnwW1js_tta_mZg7R-C3Ol

What are the things that a visual artist needs to do when it comes to social media strategy? In this class you will learn how to determine your target audience and create content that reaches them. We will also look at selling artwork through social media, how to make a campaign for an exhibit, and what a gallery will expect when featuring your work.

In this session we will learn:

  • What kind of posts should visual artists make
  • How to make a campaign for an exhibit
  • How to approach selling your artwork on social media
  • What kinds of content can you gather as a visual artist?
  • Are certain social media platforms or types of posts more popular among this art form?
  • Learn how to determine your target audience and create content that reaches them
  • How to coordinate with a gallery regarding social media

This class will by taught by visual artist, educator, gallery curator, and social media strategist:
Tia Furstenberg

This class will be online only through Zoom.

Register here: https://us02web.zoom.us/meeting/register/tZYpf-2urj4tHtdbGF5GQrs4RB8xHUTSwCnr

What are the things that a musician needs to do when it comes to social media strategy? 

In this session we will discuss:

  • What kind of posts should music artists make
  • How to make a campaign for an album/single release
  • How to talk about your art in the current social media climate
  • Band page vs. Solo Artist (may post differently)
  • Are certain social media platforms or types of posts more popular among this art form?
  • What does it mean to be a “community minded” artist and how can that be reflected in your online presence?

This class will be taught by Saskatchewan Music Artist: 

Megan Nash

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mm7dk0s1qqr1se/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZ0pcO2rqDwuHNPAjs-oAc_JwlotUXsRGFae

This session with artist and writer Tea Gerbeza will teach participants about accessibility and social media and the benefits of making your social media presence as accessible as possible. Tea will cover some main digital accessibility points and provide an overview of accessibility tools that exist on Facebook, Instagram, TikTok, YouTube and Twitter and how to use them. Participants will be invited to do some in-workshop exercises to get familiar with access tools and practices like writing image descriptions and alt-text. The goal of this session is for participants to leave with an understanding of accessibility and social media and why these tools are important to use going forward.

Some topics that will be covered in the session

  • What accessibility tools are available on various platforms and how to use them
  • How to make your content accessible to everyone
  • Main digital accessibility points (e.g. descriptions/IDs, alt text, image contrast, captions on videos, self-descriptions in videos)
  • What are the differences in accessibility features over different platforms (Instagram, Facebook, TikTok, YouTube, Twitter)
  • Are there things you should keep in mind for accessibility when collecting content (e.g. taking photos or videos)
  • Understand the benefit of being accessible on social media

This class will be taught by poet, writer, and multimedia artist:
Tea Gerbeza

Register to attend this class in person here: https://creativecitycentre.wufoo.com/forms/mkovrg41k6ih5l/

This class will also be broadcast over Zoom for those who are unable to attend in person.

Register to attend this class online here: https://us02web.zoom.us/meeting/register/tZwpd-GvqzwpHtMXTOQsxflJtoafhIfdoUGR

Instructors