Calendar of Events

In this session we cover ads on social media. Facebook/Instagram vs YouTube vs TikTok. Why you would setup an ad campaign and how would you measure it? We’ll setup an ad campaign in class together. After this session you should understand how to setup social media ad campaigns on various platforms In this session we […]

The wonderful world of Facebook! In all seriousness, the backend of Facebook (Meta for Business) is quite helpful. From scheduling posts, to tracking results, Meta has some things you need to know. In this session we’ll be in the backend of Meta, we show you how to run a measurement report, what to track, and […]

This session we do a deep dive on everything that is Instagram. From posting strategies to get more engagement to how to track results of a growing account. Do videos do better than a still image? Any and all questions will be answered including what’s the easiest way to gain a following on Instagram?  After […]

This session we look at TikTok, how to post, what to post, and how to gain a following. Using your content strategy developed in previous sessions, you can use video and photos you have to create content  on TikTok. The algorithm is very interesting on TikTok, understanding it is half the battle. After this session […]