Past Events

In our first introductory session we look at the basics of social media. After this session you should have a good overview of the major social media platforms and why you may want to use them. In this session we will learn: What audience exists on each platform? What type of content should we be […]

Intro session #2, you’ve picked your platforms, now what? Developing your personality online. What are your goals? What are your values? What emoji’s do you use? How will your audience connect with you? How will you manage your social strategy (including scheduling posts) into the next three months? After this session you should have a […]

What are your values? What are your three favourite accounts/people? We take inspiration from others to create your very own, online brand. What would someone like you talk like? Post like? Emojis you’d use? Hashtags you’d use? After this session you will have a great idea on how to craft your own online personality and […]

In this session we will go over how to come up with creative content that fits your brand and give you ideas on how to create this content.  We will also learn how to develop an editorial calendar, how to schedule posts and how often you should be posting to make posting on social media […]

In this session we go through how to take a good photo, tips on recording better quality video, and the basics of lighting. We’re hands on this session so you aren’t going to want to miss it! Framing of photos, editing of photos, and some of the best apps for video and photography on your […]

In this session we will go through a checklist of things you’re going to need to launch your next campaign! From what content you need to when you should  be releasing your art.  After this session you will have an outline that you can use to develop your next campaign including resources you can use.  […]

In this session we cover ads on social media. Facebook/Instagram vs YouTube vs TikTok. Why you would setup an ad campaign and how would you measure it? We’ll setup an ad campaign in class together. After this session you should understand how to setup social media ad campaigns on various platforms In this session we […]

The wonderful world of Facebook! In all seriousness, the backend of Facebook (Meta for Business) is quite helpful. From scheduling posts, to tracking results, Meta has some things you need to know. In this session we’ll be in the backend of Meta, we show you how to run a measurement report, what to track, and […]

This session we do a deep dive on everything that is Instagram. From posting strategies to get more engagement to how to track results of a growing account. Do videos do better than a still image? Any and all questions will be answered including what’s the easiest way to gain a following on Instagram?  After […]

This session we look at TikTok, how to post, what to post, and how to gain a following. Using your content strategy developed in previous sessions, you can use video and photos you have to create content  on TikTok. The algorithm is very interesting on TikTok, understanding it is half the battle. After this session […]